ABOUT THE BRAND


Eric Halliwell began conceptualizing custom pieces in 2013.
Inspired by the likes of Jeremy Scott, Moschino, Ashish and
Walter Van Beirendonck. He set out to create a collection of
pieces that blurred the lines of street art and fashion. Using
preexisting denim pieces by his favorite brands such as Levis,
Eric Halliwell deconstructs these garments and gives them
new life. Incorporating different embellishments and his
own custom graphic prints. All of his pieces are One Of A Kind.
Eric Halliwell works closely with his clients to make their ideas
come to life.